Is Wal-Mart’s Bluebird Brilliant or an Invitation to the Slippery Slope?

by Keith Fitz-Gerald.

Don’t look now, but Wal-Mart is getting into the banking business. The retail giant has recently teamed up with American Express to offer a new account called the “Bluebird.” Typical of the famed discounter, the account offers customers no minimum monthly balance requirements, no monthly maintenance fees, no annual fees, and no activation fees. Bluebird customers can access their money for free using one of more than 22,000 ATMs, or simply be charged $2 if they are not part of a…

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